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Video is one of the most effective and affordable ways to communicate with a large number of people online. However, most website owners don’t realize just how many ways this technology can help them. Below are some of the main types of videos every website owner should be aware of.

Whiteboard Animation Videos

Whiteboard animation videos are the perfect solution if you want to explain complex information or you want to make your video more memorable. These types of videos are used to teach, to tell stories, to introduce a business to a new audience or to explain complicated processes, which is not always that easy to do using other formats such as text.

Whiteboard videos like Spiel whiteboards are created by experts who have the creative skills and technical skills required to make more engaging videos your audience are more likely to remember after they view these videos.

Demonstration and Product Reviews

Before shoppers make a purchase, they usually like to see a demonstration of the product or service they intend to buy. In the past, this was not always an easy thing to do online. However, video is the perfect technology for this purpose. You can simply display the item you are selling online or include a person in the video who explains how to use a particular item.

Testimonial Videos

Social proof is extremely important online and providing testimonials is one of the most effective ways to achieve this. In most cases, website owners publish text-based testimonials.

However, video testimonials from real customers offer an even more powerful way to record the positive experiences of previous customers. Potential customers can relate to these people and visitors to your website will be more likely to trust your website and the products and services it provides when they view a video testimonial.

Talking Head Videos

A talking head video is a great way to introduce yourself and your website to a new online audience. You simply sit or stand in front of a camera and talk to your potential shoppers and customers, carry out question and answer sessions or provide other valuable information. Once again, this is a great way to build trust with your viewers, because your viewers can put a face to the person or representatives of a website.

Recorded Presentations

Some website owners are more comfortable talking in front of a camera than others. If you prefer to stay in the background, this is not a problem either. Instead, you could create presentation videos.

These videos are relatively easy to produce. You could simply create a PowerPoint presentation and read and record the content of this presentation. Once you provide valuable information, most of your audience won’t be too concerned about not seeing you on the screen while you do this.

When you use online videos, you give yourself many more opportunities to reach more people online. However, one size does not fit all and you can use video in various ways to communicate with your audience, like the methods mentioned above.

Photo: Klauer

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