Owning a business means that you need to market your company in order to attract new customers. Marketing is crucial to the running and development of a business, and it’s something that should be done constantly in order to keep new customers coming in. There are a number of different ways in which you can market your business, and whilst the vast majority of marketing now takes place online and on social media, offline marketing is not dead yet – it’s still an effective tool for attracting new custom, and it’s essential if you target customers who don’t have social media or don’t use the internet often. Business cards are a tried and tested marketing technique, and we’ve put together a list of tips for designing great business cards for your company.
When it comes to business card design, less is definitely more. You don’t want your potential customers to be completely overwhelmed by the amount of information included on your business card, as this will only serve to put them off buying your products or services, and could even make your business come over as being a little unorganised. The best business cards include just enough information to keep potential customers interested, and contain information about how they can get in touch or find you. The things you need to include on your business cards are your business name and type of business, and contact details. If you have a social media account such as on Twitter or Facebook, include the logos so that the customer knows they can find you online.
If a small piece of card is completely representing your business, the products that you sell and the services that you provide, you will need it to be of high quality. Poor quality business cards can be a terrible representation of your business, and could even cause potential customers to form an impression of your business that isn’t as good as you’d like it to be. Have your business cards professionally printed in order to achieve the best results, or if you would like to do it yourself it’s best to use high quality printing products such as a HP 3600 fuser, high quality ink, and sturdy card. The investments you make in high quality printing products or a professional printing service may seem expensive initially, but it will be cost effective in the long run.
The whole purpose of marketing is to make your business stand out from the competition, and when designing business cards it is a good idea to keep this in mind. Create your business card in such a way so that they are noticeable and memorable in order to encourage potential customers to remember your company. The more memorable and unusual the business card, the better chance you have of potential customers taking an interest and wanting to find out more.
Do you have any great tips for designing business cards that you’d like to add to this list? We’d love to hear from you in the comments.