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Social networks are online places where millions of people come together, so no matter what kind of business you are running, sites such as Facebook, Twitter, Instagram, and LinkedIn are some of the most important tools in your marketing toolbox. With features such as customer reviews, the option to link directly to your website or e-commerce store, and comments features that allow you to communicate with your audience in real-time, getting your brand on social media is imperative today if you want to make a good impression and keep up with your biggest competition. However, one of the biggest social media problems that companies face today is a lack of engagement. So, what can you do to encourage your followers to engage more on social media? Let’s find out.

1. Keep it Updated

Let’s face it – nobody is interested in browsing through a social media profile that’s scarce on content and hasn’t been updated for weeks, no matter which social network it’s on. Social media is all about staying updated with the latest news, whether that’s general, national, or international news, updates and information from your favorite brands, the latest memes, and funny videos, or even what your friends and relatives have been up to recently. So, the first thing that you should do is make sure that your followers aren’t disappointed by always giving them something new to explore in their newsfeed. Since social media management can be a large job, you might want to consider outsourcing to a professional company such as Snap Agency.

2. Ask for Comments

To achieve high levels of engagement on your social profiles, it’s often important to simply get out there and ask for it. For example, if you post a new status on Facebook, leave a note at the end asking your followers to comment and share their opinion, or simply to like it if they agree. Or, if you’re using Twitter, for example, you could ask for retweets when you share the latest post from your business blog. Not only will this begin to open a two-way line of communication between your brand and its audience, it’ll also encourage sharing, which widens your target audience and increases brand exposure.

3. Encourage Customer Reviews

Certain social networking sites, such as Facebook, include the option to turn on customer reviews for business profiles. Although allowing customers to air their opinions of your company on your public social profile might be a daunting idea, to begin with, it can also be one of the best ways to encourage engagement and get your customers talking about what they like, and even about what didn’t go down so well with them. Bear in mind that a bad review isn’t the end of the world. In fact, you can use it in a positive way by responding to your customer and rectifying the issue. On the other hand, if you don’t allow reviews, then you may never have known about certain issues and could have lost business as a result.

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