In today’s digital age, businesses have access to vast amounts of data and marketing channels, which makes it challenging to determine which marketing tactics are contributing most to their bottom line. Marketing attribution helps businesses understand how their marketing efforts are performing and which channels are delivering the best ROI.
These days, so much of your business’s success is online. When you work to improve your business’s presence on social media, selling platforms, and your website through search engines, you will be able to grow your company.
Nowadays, there are many tools and platforms available for digital marketers. Choosing the right marketing platform and an effective strategy will lead to positive results. One of the best marketing platforms is social media.
The unemployment rate in the US has been on a downward trend since over two hundred thousand jobs hit the economy in January 2020, despite the pandemic. However, the pandemic has also had bigger impacts on employers, with many employees leaving without a second thought for better opportunities or taking their jobs for granted and …
Though using technological resources has proven beneficial, your digital marketing campaigns are more effective when combined with traditional marketing.
Productivity Tools for marketing helps in setting goals, assigning task & tracking progress. This post will guide you to choose the best tools for marketing.
This article discusses how video provides deeper insight into a company’s message and product and the ROI benefits of sharing these videos through different marketing channels such as email, social media, and web pages.
An Abode business study shows that 7 in 10 customers buy more from brands they trust. Since trust is directly related to human emotions; thus, we can say brands that target emotions have a loyal customer base.
Your business’ brand is what your customers remember and build their loyalty around. Because of this, it is important that your communication and messaging points are in alignment with your branding.
