Launching a business requires a lot of work. Among others, you have to arrange the funds, line up the perfect team to handle the operations and devise an appropriate marketing strategy. However, one of the most challenging tasks any entrepreneur encounters is the need to build trust. Unless the people trust your brand, they won’t step up and become paying customers. The good news is that trust-building is rather simple and easy when you know the right steps. These are:
Create a High-Quality Logo Design
Your logo is the face of your brand. It’s the most important visual entity that your customers, business associates, and media agencies recognize you with. So, it’s important that you have an attractive and unique business logo as a cheap-looking logo can easily turn away customers.
The best way to get a high-quality logo is to appoint a professional graphics designer, especially one who has experience in logo design. However, professionals charge a hefty fee and their turnaround time is also not satisfactory. So, if affordability is a concern, then you can create your design with a logo generator at a cost no more than a few dozen bucks.
Get a Dedicated Phone Number
Having a dedicated phone number for your business can help you in more ways than you can imagine. For starters, it allows you to give out a contact number that’s not your private number. So, it separates your professional life from your personal life and ensures that you don’t accidentally call your clients/customers back with informal greetings. This benefit aside aside, a dedicated number also makes it easier for the people to trust your business easily. After all, only an entrepreneur who is serious about their business would care enough to get a special business phone number.
Create a Professional Website
There are many online platforms where you can set up full-fledged business websites for free. However, these service providers display advertisements on your site for profit. Not only this harms the reputation of the website, but it can also turn potential customers away as they may realize that the business is using a free website rather a premium one.
When you have a professional-looking and dedicated website (one that’s based on the format www.YourBusiness.com), then it’s easier for the people to trust it. Besides, paying for your own domain name and hosting has become more affordable than ever, and there are plenty of service providers too including HostGator, GoDaddy, etc.
Tip: Apart from purchasing the domain name and good hosting service, you should also get SSL. This will make your website more secure and protect sensitive data of your customers viz. credit card and online banking details online. The visitors will also get to see the lock icon on the address bar that denotes the security level of the website.
Print Business Cards
This point is pretty easy to follow- professional and trustworthy businesses usually have unique and attractive business cards that they can use to market their products and services. So, if you have these kinds of business cards as well, then you can establish trust in your target demographic without any problem. Besides, there are many online platforms like MOO where you can create some of the most amazing business cards with ease at a small price.
Get Positive Business Reviews Online
This is the age of the Internet where the average customer has become smarter than ever. Anyone can learn all the details about a brand online in a few clicks. So, online brand reputation plays a huge role in the success of the brand and its market position.
If you want to make it easier for your target demographic to trust you, then you should try to get as many positive reviews on the Internet as possible. This is because more and more people have started to look up new brands online as they judge companies based on their online reputation which is often identified based on the kind of reviews they get.
Use High-Quality Photos
Using large-resolution and realistic photos of your products on your website and blog will help the customers to get a clear view of what to expect. So, it makes sense to hire a professional photographer or use an online photography service like ProductPhoto.com where you can get professional-grade photos and leverage post-production improvements.
If you can’t afford professional photography, then you can also learn how to use modern smartphones to take premium-quality photos on a budget. Just remember to take photos of your products in action that includes scaling, background, etc.
Work on Customer Service
If you want your business to survive market competition and earn the trust of target prospects, then you should learn how to deliver excellent customer service. Believe it or not, a personal touch in business communication and service in today’s world that’s increasingly becoming mechanical and automated plays a huge role in trust-building. In fact, good customer service can also help you retain your customers for a long period and help you with word-of-mouth marketing.
Go Easy on Refund Policy
This point is especially relevant for an ecommerce business that sells a particular kind of goods. One of the most important factors that comes into play in the domain of online trading is the refund policy of a particular store. If you are selling on a website that’s not Amazon, eBay, or one that’s along the lines, then it’s natural for interested buyers to be apprehensive. They would want assurance that their purchase orders are secure and they have the option to get full refund without any problem if needed. So, it’s your responsibility to make the refund policy lenient and comforting. This can help a lot in keeping your customers happy and online reputation of your brand good.
Transparency in business is always a welcoming sign for a potential customer. There are so many companies that try to cut corners and misguide their customers just to make a few extra bucks. Those who are rather straightforward and transparent, thus, are able to win the trust of the people easily and enjoy market dominance that helps them in the long term.
So, there you have it- 9 simple ways to make your business easier to trust by the people. Implement as many of them as possible, and you are sure to observe an impact in both growth and revenue. Good luck!