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How To Build Your Own Email Marketing Automation Platform

How To Build Your Own Email Marketing Automation Platform

There are several key steps to building your own email marketing automation platform. Nowadays, over two-thirds of B2B and B2C marketers use email as their primary channel to build, grow, and nurture audiences. After all, these processes facilitate stronger sales, streamline targeted message distribution, and drive online revenues. That being said, there has never been a better time for software developers, like yourself, to design, develop, deploy, and distribute their own custom marketing machines. This way, you can showcase your creativity, maximize your earning curve, and secure new lucrative opportunities. To help you get started now, read on to learn how to build your own email marketing automation platform.

Set Development Goals

First and foremost, you need to set strategic goals for email marketing automation platform development. Ultimately, your completed project will only be as strong as your initial build strategy. You need to have a strong plan in place to guarantee success. This means you’ll want to carefully think about the overall mission, specific development steps, and messaging requirements outlined in your plan. When setting engineering objectives, you’ll want to carefully follow SMART goal criteria. This will ensure that your goals are specific, measurable, attainable, relevant, and time-sensitive. Indeed, set development goals to build your own email marketing automation machine.

Configure Your Tech Stack

Next, take time to configure your technology stack for email marketing platform development. There are several critical development tools, resources, and solutions you’ll want to include in your tech stack. For example, many programmers use a kubernetes registry by JFrog to streamline the k8s cluster provisioning process. Leveraging these powerful resources, you can benefit from a universal repository, coupled with unlimited Docker Hub access. Naturally, this is key to promoting deep visibility, maximizing system security, and leveraging a broad environment of possible integrations. Surely, tech stack configuration is crucial to building a powerful email marketing automation platform.

Infuse Artificial Intelligence (AI) Capabilities

Now, you are ready to integrate AI capabilities into your email marketing solution. The best email marketing platforms regularly use artificial intelligence to promote productivity, performance, and efficiency. In the top resources, AI is used for fine-tuning content, delivery timing optimization, and subject line enhancements. Simultaneously, these functionalities can even be applied to email retargeting and promotions customization. If you have never worked with AI before, you’ll want to get familiar with how to write your own custom algorithms. This way, you can amplify workloads, minimize error rates, and promote 24/7 operations. Certainly, infuse AI capabilities to make a robust, reliable email marketing solution.

Prepare A Monetization Strategy

At this point, it is time to think about how you’ll want to monetize your own email marketing automation platform. There are a few popular ways to earn revenue from your released application. For example, many programmers charge users a monthly subscription for platform access. In many cases, this price point will be tiered based on how many emails users are sending. This allows smaller businesses to secure a much more affordable rate while they are growing. If this doesn’t meet your needs, charge users an initial flat fee to purchase your system outright. Absolutely, monetization strategy planning is key to building your own email marketing automation platform.

Conduct System-Level Testing

Once all the other steps have been taken, you are officially ready to start conducting some testing on your email marketing solution. When testing a new platform, there are several critical principles to keep in mind. Some of these include strategic time management, patients, and thoroughness. This will help you navigate complex testing processes, including regular functionality reviews, debugging, and user experience inspections. You’ll also want to run some smoke, unit, and performance tests on your new application. Taking these precautionary measures, you’ll be able to prevent catastrophic corporate emergencies, promote pipeline organization, and inspire stakeholder confidence. Definitely, conduct system-level testing to build and release your own email marketing automation platform.

What are The Benefits of Email Automation?

There are several benefits of choosing email automation for your business. Let’s take a look at them.

  1. Personalizing customers’ experience
    Consumers love a personalized touch when it comes to product recommendations, discounts and offers. A study confirms that the click-through rate increases by 11% when people get advertisements based on their searches. This also helps companies to generate revenue by 38%. Using email automation, it becomes easy to have an improved relationship with the customers.
  2. Making the most of your marketing team
    With the help of automation, the concept of people doing business by marketing their products and services is completely getting changed. Automation prevents people from doing repetitive tasks and wasting their time. The same is applicable to the email marketing team. With the help of email automation, they don’t have to send emails to customers manually; rather, they can use the time to focus on other important tasks such as bonding with the consumers.
  3. Improving customer retention rates
    In sales and marketing, it is relatively easy to make a sell to their existing customers rather than trying to sell to a new customer. Using automation, as maintaining relationships with the customers becomes easy, businesses can get returning customers. Reminding customers about the business with a personalized touch can certainly bring back a client.
  4. Making marketing strategy scalable
    Sending manual emails to customers means you will not be able to reach out to a maximum number of customers. However, when you build an email marketing automation platform, it sends a personalized message every time a person sign-ups for your service or ends up being on your platform for some or other reasons.

Final Words

There are so many key steps to building your own email marketing automation machine. First off, think of specific programming goals and objectives. Then, take time to configure your tech stack with the latest tools, resources, and technologies. For example, you should use a kubernetes registry by JFrog to promote effective storage, advanced security, and fine-grained access control. Now, you are ready to start building AI capabilities into your application. After all this is done, start conducting in-depth, thorough system-level testing. This way, you can promote strong performance, efficiency, and error reduction. Follow the points highlighted above to learn how to build your own email marketing automation platform.

Marketing illustrations by Storyset

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