What’s the first thing you look at when talking about a brand? It’s their logo. It’s the single most powerful element that puts your company on the table. Undeniably, the significance of a logo can never be undermined, no matter what business you are in.
A logo is not just your identity but your state of being and stands for what your brand has to offer. A well-made eye-catching logo has far-reaching effects like instilling trust and confidence in a brand. While a lot has been said about logo design and its importance, there’s still a lot to mull over.
Why do you need to have a stunning logo in the first place?
A logo, by all means, is a one-shot make or break thing for your business. When people take a look at your logo, those few seconds are absolutely vital. Your logo should be able to capture eyeballs in a few glances and speak to the onlooker to at least prick a certain level of curiosity for the onlooker, stand and appreciate the same or even better, enquire about the brand.
People, in general, have a better chance with visual memory compared to hearing or reading. When one puts a logo to help identify their brand, it’s actually a way to reinforce the latter to leave a solid impact.
Deciding on Colours
Colours; they have the ability to do wonder or play havoc with logos. This is precisely because colours are known to incite one’s feelings and emotions. More than 90 percent of purchasing decisions in terms of apparels, costumes, accessories chiefly rests on their colour.
Speaking on the same line, your logo, when represented in the right shade of a colour, can emerge successful within a very short time. Moreover, it’s essential to ask whether the logo reflects the personality of your brand and render support towards marketing endeavours. The following table shall help paint a bigger and more meaningful picture.
| Colour | Emotions/Feelings |
| Red | Passion /Temptation. E.g. Coca-Cola, Ford |
| Blue | Stability & Intellect. E.g. American Express |
| Yellow | Happiness, Joy. E.g.: McDonalds |
| Green | Nature, Youth, freshness or compassion. E.g.: Animal Planet |
| Purple | Elegance & Luxury. E.g. Cadbury. |
Have a Clear Design Vision
Quite often, cash strapped start-ups use cheap or free logo design options however, these option don’t capture the unique voice and personality of your brand so it’s worthwhile to have a logo designed by pro who can get to heart of your brand identity vision. The point being, if your logo appears cheap or run of the mill, your business shall appear the same as well.
It’s also worth noting that even if using a professional you have to clear idea of your final logo design, if not you might also end-up with a logo that is not a match for your business and brand.
The art of creating a truly great logo is to understand the essence of you what you are trying to portray with your logo – truly represent what your business represents both for you and your audience.
Adaptability– A paramount concern
In today’s digital environs, adaptability is a key concern for any creative aspect of your business. While designing a logo, one needs to keep in mind, that it should be easily subjected to be manipulated, abbreviated or transformed easily to the frame of this digital sphere.
You know how an icon represents each social media page. Take Forbes for instance, how they use only the alphabet “F” in place of their logo. Also, animating logos within a video across cover pages are quite a common trend that’s picking up fast.
When deciding on the style and shape and size of the logo, it is necessary that you design for customers and not for yourself. Take your targeted demographics into consideration. Are they meta-urban? Or are they traditional?
Accordingly, you will need to cater to their taste of liking starting with your logo, products and services that will carry similar touches of ingenuity for all-round good. Never forget, a logo has its own personality and hence readily overwhelm us with the thought that goes into its making.
Hence, while looking to craft your logo, don’t settle for anything that seems outrightly good to your eyes. Instead aspire to deliver something that carries meaning and invoke one’s emotions, touch their feelings. Without it, a logo will just be a smudge of colours and text serving no purpose at all.
What are the factors you keep in mind while designing a logo for your business? Does your logo stand out in the crowd and bespeak the subtle essence of your service? Drop us a line below and let us know. We would love to hear from you!