Inbound marketing assists businesses in growing significantly by developing relationships with consumers and earning loyal customers. Enhance your business’s marketing efforts by understanding the importance of inbound marketing.
What Is Inbound Marketing?
Inbound marketing refers to an entire marketing methodology for drawing customers organically to a business using numerous tactics, including content marketing, social media marketing, and search engine optimization.
Generally, inbound marketing is divided into four stages or steps:
- Awareness: Providing resourceful and trustworthy content to answer the consumers’ questions
- Consideration: Offering relevant data and studies as buyers evaluate the products and services of your business compared to competitors
- Decision: Answering remaining questions to ease consumers towards the final decision
- Delight: Retaining existing customers by presenting delightful extras, including rewards or recommendations
Developing an inbound marketing strategy is essential to attracting new customers and building meaningful relationships to successfully grow your business.
Inbound Marketing vs. Outbound Marketing
Understand the differences between inbound marketing and outbound marketing to recognize the significant advantages.
Outbound marketing involves seeking consumers and initiating interaction to promote a business’s product or service. Traditional methods of outbound marketing include advertising, promotions, public relations, and sales. Outbound marketing is commonly referred to as interruption marketing because it serves as an obstruction to potential customers.
Essentially, inbound marketing attracts consumers to a business whereas outbound marketing reaches out to consumers.
Consumers are daily bombarded with outbound marketing efforts for unneeded products and services, resulting in outbound marketing requiring ample time and effort with a minimal return on investment. Comparatively, inbound marketing targets consumers already interested in their product or service through subtle and helpful tactics to meaningfully increase awareness.
On average, a marketer spends 90% of their efforts on outbound marketing and only 10% on inbound marketing. Due to the significantly less effective nature of outbound marketing, inbound marketing should be a primary part of your business’s marketing strategy.
Benefits of Inbound Marketing
Inbound marketing strategies and tools offer numerous benefits to successfully improve your business. Understand the importance of inbound marketing to effectively grow your business.
- Generates Website Traffic
Inbound marketing effectively generates greater website traffic, referring to the number of visitors to your business’s website.
Generally, the number of visitors is impacted by a website’s ranking on search engines. Ranking is important because 33% of clicks occur on the first ranking page, and the first five rankings get over 75% of all clicks. Inbound marketing is responsible for over 90% of clicks using two main methods to improve a website’s ranking, specifically search engine optimization and content marketing.
Increased website traffic doesn’t equal earned customers and sales, but inbound marketing enhances the probability of quality consumers discovering your website and learning about your brand.
- Provides Quality Leads
Inbound marketing provides quality leads for your business by attracting consumers interested in your products or services.
Outbound marketing involves advertising to a broad audience, meaning it’s impossible to guarantee they’re interested in your business. Inbound marketing, however, purposefully targets the specific audience most likely interested in your business.
Inbound marketers develop detailed buyer personas to understand the audience’s needs, wants, expectations, and objectives. The valuable information is utilized to create strategic content or offers your target market genuinely appreciates.
Inbound marketing methods promote your business to interested consumers, allowing them to familiarize themselves with your brand and potentially become loyal customers.
- Establishes Authority
Establish authority for your business using inbound marketing to effectively build trust and credibility with your target audience.
Inbound marketing methods, especially content marketing, allow your business to develop and share expert content related to your industry. Consumers recognize the quality content you produce and appreciate the assistance you give. Additionally, content marketing often involves posting on other popular sites to gain greater awareness and demonstrate your enhanced knowledge.
An inbound marketing strategy featuring informative content is essential for establishing authority to earn the trust of prospective clients.
Inbound marketing is required for your business to achieve substantial growth. Incorporate an inbound marketing strategy into your marketing efforts to reap the amazing benefits.
Inbound marketing is a comprehensive methodology containing numerous moving parts, meaning recruiting an expert could prove advantageous. A trained marketing professional is able to develop a successful strategy to save you time, money, and effort. Research inbound marketing and digital marketing agencies in Kansas City to locate the perfect option for your business.