In the modern world we live in, many small businesses turn to the internet as their main tool to promote and market their products and services. Unlike the big corporations who can spend an infinite amount of money on marketing, small businesses have a much smaller budget to play around with, therefore, knowing the right cost-effective strategies to use can help spread brand awareness without getting yourself into debt.
Whether you’ve recently launched a company, or you’ve noticed a decrease in traffic to your page, here are some effective marketing strategies that you can use to promote your small business.
Use SEO
If things are sliding in your business, it’s only natural that you will want to put things right fast. When it comes to the marketing and promoting side of things, directing as many consumers as possible to your page is crucial, so why not try focusing your efforts on SEO?
SEO (search engine optimization) is all about getting your business website at the top of search engine ranking results. No matter how long your company has been established, if your page isn’t near the top, you can’t expect consumers to sift through page after page to land on your website. SEO can do all the hard work for you, helping to increase traffic to your business website.
There are various things that you can do, such as using relevant keywords throughout your page, as well as using services such as Google AdWords. As a small business, it’s likely that you will have many competitors in your field who are fighting for the same custom, so it’s important that you stay one step ahead and do all that you can to entice readers.
Create a Business Blog
Even if you have a professional business website in place, why not go one step further and set up your own business blog? In the modern world we live in, consumers have free reign of the internet, meaning if they don’t like what they see on your page, they will simply move on to a competitor’s page. From the moment visitors land on your page, you will want to make sure they’re hooked from the get-go, so filling your blog with relevant information about your brand is key.
The business world can be tough (especially for small companies), so in order to see results from your blog, you will need to stay consistent with the content you deliver. It can be all too easy to lose motivation and drive if you aren’t getting the results you want straightaway, however, keeping your eye on the ball and filling your blog with interesting information will help consumers take you seriously as a brand and be more inclined to use your products and services.
Create an Email Newsletter
Whether it’s for personal reasons or professional use, we all have an email address. If you’re struggling to get people interested in your business, going down the route of email marketing can be another great way to boost traffic to your page. To build a loyal following of customers and potential customers, creating an email newsletter can help keep your audience in the know on the latest developments and goings on in your business.
Whether it’s to let your audience know about the latest products and services you have on offer, or you want to create a competition for your loyal following, a newsletter can benefit your business for the better. Check out this article for some free newsletter template ideas.
Use Social Media
No matter where you are in the world, it’s likely that someone close by will have a Facebook account. With over 2.9 billion people logging into the social media platform each day, a great way to market and promote your small business is by setting up your own business page. Unlike in the past where you would have to go out in person or pay a huge amount of money on newspaper listings, many small businesses are turning towards social media as a way to reach out to consumers.
Once you’ve set up a Facebook business page, you will be able to interact with your customers on a personal level. Excellent customer service in business should be your number one priority, so make sure that you’re on hand to answer any questions or queries from your audience. The more committed you are to helping your customers, the more likely they are to stay loyal to your brand.
Try Guest Posting
Networking is a key component in the business world. As a small business, establishing a name for yourself can be difficult, so you may want to consider researching your competitors and try out guest posting. Creating content for other business websites and blogs (and vice versa) can be a great way to expose yourself to a new audience.
How you market and promote your small business can be the make or break when it comes to growing a successful brand. Using all the strategies listed above will help boost your search ranking and increase traffic to your page.