Pay per Click (PPC) can be a highly effective way of advertising products and boosting traffic to your website, and an increasing number of businesses are beginning to see the merits in it. It is common knowledge that when embarking on a PPC campaign, you should be creating a specific landing page for each campaign. […]
Businesses all over the world are frequently faced with Googling their own business name and finding a range of negative opinions and reviews out there, many of which are untrue. This may make them feel as if all is lost. After all, a bad reputation is said to be impossible to recover from. In reality,
In recent months there has been a huge amount of activity on the Internet because of all the newest Google updates in their algorithms. One in particular is the now infamous “Mobilegeddon” that sent webmasters scurrying to ensure that their sites and/or main landing pages were mobile friendly. Sometimes this led to an entire relaunch
The Benefits of Relaunching or Updating Your Site with Local SEO in Mind Read More »
There are a lot of things you need to do if you really want to build your business and your network. Some of them are simple, like mastering local SEO and basic website maintenance. Others require a more delicate hand, like learning how to manage employees and clients elegantly. And others, well, others you’d probably
Whenever you are on the internet, take a look at some of the websites you come across. You may notice that some of these sites really don’t get much traffic. Some are absolutely filled with different types of content, yet they don’t seem to attract the traffic. This is because these sites are not optimized.
Why Search Engine Optimization Is an Absolute Must Read More »
Social media marketing isn’t exactly a science, but there’s a definite arc and rhythm to it that makes the study of such things a definite career angle. This is why there are so many companies on the Internet whose sole purpose in life is to offer services to business owners that will maximize their advertising
Local SEO (search engine optimization) is designed to ensure business prospects can be raised on the local area. Once upon a time, people would use the Yellow Pages to find their nearest plumber, but most people don’t even receive that booklet anymore. Instead, they simply type in a search term on Google and hope for
Why Local Search Engine Optimization Is so Important Read More »
It’s certainly not the first time you’ve heard this, and we very much doubt that it’ll be the last, but it’s a point worth repeating: The internet has changed just about every aspect of our lives. From shopping to dating, watching movies to keeping up with current affairs, if it can be done, there’s a
Why Facebook Alone Isn’t Enough for Your Web Presence Read More »
There are still so many websites I come across that use the word “Home” in the hyperlink in their site’s navigation back to the home page. Just as you would use a keyword phrase in an external hyperlink pointing toward your website that would count as a backlink, why not use a keyword rich link in your
On-site SEO: Using Keyword Phrases In Your Site’s Navigation Read More »
