There’s no secret formula to follow here – just basic marketing skills with no shortcuts. Read on for the latest insider tips that could help take your business to the next level.
The potential for a breach is bigger than most businesses want to acknowledge. And when the breach happens, unhappy customers go to social media, the traditional media, and any other form of communication they have at their disposal to express their displeasure. Following are tips to help you avoid the media firestorm, maintain calm, and keep your customer’s data from further exposure.