Are you struggling to write high-quality content? Do you want to write content that helps you achieve all your company’s goals?
The good news is that writing killer content isn’t as hard as it seems. Even for beginners.
That’s why we’ve put together the ultimate checklist that’ll teach you how to create the content you’ve always envisioned for your business. Keep reading to learn all about it!
Create an Enticing Headline
Have you searched for something only to find yourself on a completely different topic a few minutes later? Has an interesting headline caused you to click on something you never knew you wanted to know?
A headline is the first thing a reader sees when browsing the Internet. If the headline doesn’t catch their attention, it’s easy for your stunning article to go unnoticed.
It doesn’t matter if your content holds the key to everything that reader wants to know if the headline makes them scroll away.
That’s why creating a captivating headline is so important. If you struggle to make the headline work, make sure to check out this fantastic headline generator tool that’ll help you every step of the way!
Understand Your Audience
It’s almost impossible to create good content if you don’t know who’s reading it. If your audience consists mostly of teens interested in technology, it doesn’t make sense to write content that caters to middle-aged mothers.
Instead, take the time to understand your main demographic. Research the type of things they enjoy and the language that they use. This extra effort goes a long way in writing articles that your audience wants to read.
They’ll want to read your content so much that they’ll keep checking for your next post.
Bring Value to Your Readers
Content marketing is all about what kind of value you bring to the table. Are you providing your audience with new information? Does your content improve their life in some small way?
If the answer is no, then it’s time to think about rewriting that content until it shines with high-quality value.
Not every piece of content needs to be life-changing, but it does need to have some kind of value attached to it. Otherwise, why write it at all?
Make the Content Easy to Read
While writing blog posts, you need to keep things short and snappy. Readers want to get to the juicy bits as soon as possible.
If the content is a maze of thick paragraphs full of difficult words, most readers tend to click away and find something else to do with their time. No one wants that.
It’s best to keep your paragraphs short and your sentences interesting. Provide the value of your content in a way that keeps your audience engaged so that they read the entire article!
Keep SEO Guidelines in Mind
Do you know the general guidelines that go into a good SEO strategy? Search Engine Optimization is the only way your content reaches a wide audience. It’s how search engines know that your content exists.
Whenever you write any kind of post, you’ll need to make sure that the SEO of that post is stellar. If you don’t, you’ll end up writing killer content that no one will ever be able to find.
Use a Strong Keyword
Keywords are as important to smart marketing as cheese is to pizza. Without it, there’s no rallying factor for all the other ingredients.
With every piece of content you produce, you need to choose a specific keyword that drives your SEO efforts. A good keyword is a difference between ranking on the first page of a search result instead of the fifth.
To reach your audience, pick keywords that they’re likely to use. This way, search engines can link the right audience to the right type of content.
Even though things like keywords are an important aspect of writing articles, it’s also vital that you don’t overdo it. Putting too many keywords all in the same place oversaturates the content.
It shows search engines that you’re prioritizing quantity over quality.
Plus, it’s annoying for readers to read the same words over and over again. No one enjoys reading how the orange ball that is orange bounces down the orange hallway meant for orange balls.
Instead, liven up your writing with new ways to tackle the information you’re trying to share. It keeps the writing fresh and engages your audience even further!
Link to Relevant Content
Linking back to other content seems like a bad idea to new content creators. After all, you want them to stay on your page forever, don’t you?
This is a common misconception.
It’s a great asset to link to relevant external content. It shows that you’re providing extra value to your readers. It shows that you care about them learning as much as possible.
Don’t forget that you also want to link back to your own content from time to time. This proves to both your audience and search engines that you’re an expert in your field and you have plenty of content to prove it.
Remember Mobile Optimization
With over 90% of people using mobile devices to browse the Internet, you need to keep mobile optimization in mind at all times. If a reader clicks on your content only to have slow loading times or poor formatting, they’ll hit the back button right away.
This is why you want to test your website and blog posts before you share them with the public.
Make sure that your content adjusts to every type of mobile device. You don’t want to ignore 90% of your audience!
Creating Killer Content Takes a Little Practice
Although it takes a bit of practice to put all of these pieces together, writing killer content is easy once you get the hang of it. Keep practicing until this checklist becomes second nature. After your first few articles, you’ll have no trouble writing content that engages your audience and keeps them wanting more!
illustration: computer vector created by stories at freepik