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How a Poorly Designed Website Can Slow the Progress of Your Business

A Poorly Designed Website Can Slow the Progress of Your Business

Your website is like your business premises. If customers can find it attractive, then they can trust your business to offer them the services or products they need. Trust is built on such basis especially for first time customers. As such, you will need to design your website in a professional yet simple manner to satisfy the expectations of your customers before they actually buy from your store. This is where you have to bring in a creative agency to help you figure things out and avoid the following situations:

Increase in abandoned carts

However, if you have a poorly designed website, you are bound to lose customers due to this. The user experience has to be seamless if you want to keep customers coming back to your store. Reach out to a credible creative agency to help you layout a modern design for your website and make it easy for your customers to shop at your store.

Low conversion rates

A poorly designed website will be a mess. From the layout of the items or content on your site to the navigation, you will have a lot to deal with. For example, a visitor to your website should be able to easily locate the about us page, contact us page and services or products page. If you have an ecommerce business, they should be able to locate the cart and the specific product they want to buy. If this is not the case, most leads will abandon your online store and thus low conversion rate.

Slow load times

It can be frustrating having to wait for a page to load for a couple of minutes. You have to think of the well-being of the customer if you want to progress in business. The whole purpose of an online store is so that customers have flexibility when it comes to shopping. However, if you website has slow load times, then it beats that logic. Customers will switch to a different store if the load times on your website are very slow or long.

Poor logo navigation

You have to be creative with your logo. Assuming you have achieved that, you need to also improve on the navigation of the same. For most businesses, they will have their business logos in such a way that, when a user clicks on that logo, they are taken to the homepage. You have to look for a reliable creative agency to help you come up with an attractive but professional logo and ensure the logo navigation is high quality. This will make it easy for your visitors to navigate your website with ease.

First time customers lose trust in your business

A poor web design is just like a poorly built house. The tenants will come and most of them will not even enter the house to check what is in store. They already have made their decision on the first impression. The first look is always important. First time customers will always be looking which store impresses them the most. Once they shop at your store and find out that the experience was not as they expected due to poor layout of your online store, they will not come back.

Photo by Luke Brugger
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