What is your business’ end-game is for the customer’s visit? Have you adequately structured your site for the customer experience to help them along their visit to get them to your goal post? This article looks to answer these questions and explore how one must focus on the target audience, the technologies related to the website, and the data that will be presented through the website.
The greatest problem with the idea of responsive designs is in the fact that it has tough competitors in trends such as adaptive design or even mobile first design. Both of these trends, although great in their narrow fields have some serious downsides that a responsive web design more than makes up for.