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What is Information Architecture in UX

What is Information Architecture in UX and How Does it Work?

What is your business’ end-game is for the customer’s visit? Have you adequately structured your site for the customer experience to help them along their visit to get them to your goal post? This article looks to answer these questions and explore how one must focus on the target audience, the technologies related to the website, and the data that will be presented through the website.

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