Whether you’re a small business working with limited funds, or a large business hoping to maximize ROI, maximizing your digital marketing budget is a great financial decision. Some ways to stretch your marketing spend include DIY content creation, perfecting your targeting, and focusing on return customers. This article discusses some budget-maximizing hacks to save money on digital marketing campaigns and still be effective.
Maximizing your digital marketing budget is key. But if you want to make every marketing dollar count, you need to plan accordingly. That way, you can simultaneously upgrade your digital marketing campaigns and save money.
There is no one-size-fits-all solution to budget for digital marketing campaigns. However, several hacks have been shown to help digital marketers get the most value out of their budgets.
How to Maximize Budget for your Digital Marketing Campaigns
DIY Content Creation
Let your marketing team and other employees craft content. These individuals know your brand, products, and services better than anyone else. As such, they can share details about your brand and all it has to offer via a wide range of platforms.
To get started with DIY content creation, figure out what you want to accomplish. Engage with your marketing team and other business stakeholders and determine what messages you want to deliver. From here, you can craft a content marketing strategy that aligns with your business and its target audience.
You can produce blog posts, white papers, infographics, and other content. Regardless of content, verify it is timely, accurate, and relevant.
Also, evaluate your content marketing strategy regularly. Establish benchmarks to track your content and how well it performs. Strive for constant improvement and upgrade your content strategy to ensure it consistently delivers the best possible results.
Social Media
You can use Facebook, Twitter, and other social networks to share content that highlights business news and events. Social media makes it easy to connect with a global audience, free of charge. Or, you can purchase Facebook ads or similar promotional tools, which can help you seamlessly engage with audience members without breaking your budget.
Consider the social media platforms your target audience uses. You can invest in these platforms and produce content across them. Maintain an active social media presence and share updates regarding your brand regularly. Don’t forget to respond to social media users’ comments, questions, and concerns, either.
Monitor your social media campaigns. Hootsuite and other tools provide businesses with insights into their social media presence. Leverage these tools to explore ways to optimize your social media marketing.
Videos
Explainer videos can showcase your brand’s products and services to prospects and customers. They are shareable and can be published on your company’s website and social media pages. And you can produce videos, even if you lack an in-house video team.
When it comes to videos, there is no need to hire talent. You can ask employees and customers to volunteer to appear in your videos. Plus, you can encourage video participants to get their teeth cleaned, dress appropriately, or take other measures to ensure they look their best when they get on camera.
Along with including employees and customers in videos, you can shoot videos on your own. Most smartphones feature high-quality cameras that make it simple for anyone to capture videos at their convenience. You may even be able to edit these videos on your phone and immediately share them with your target audience.
Data Analytics
Data analytics can play key roles in your ability to learn about your target audience and engage with it. You can use surveys and questionnaires to gain audience data and analytics tools to transform this information into actionable insights. Next, you can determine what types of content meet audience members’ expectations.
In addition to using data analytics to generate target audience insights, you can leverage analytics for predictive budgeting software.
Predictive budgeting software uses artificial intelligence in conjunction with historical data to help you find recurring budget trends and patterns. The software allows you to evaluate your past and present budgets and produce forecasts. As a result, the software can help you determine how to properly allocate your digital marketing spend going forward.
Influencer Marketing
Reach out to social media influencers who can showcase your brand, products, and services to their followers. This lets you capitalize on influencer marketing, which is effective and affordable.
To leverage influencer marketing, you first need to find influencers. This requires you to look for social media users who follow your brand and industry and can provide access to a large audience. Then, you need to establish an influencer marketing plan. At this point, you need to fine-tune your messaging and determine how an influencer can help you deliver it. Once you complete these tasks, you need to connect with influencers and see if they are interested in partnerships. If so, you can provide products and services to these influencers, and they can promote them via social media going forward.
As influencers engage with your target audience, you need to track their progress. Implement influencer marketing reporting and analytics tools. Seek out ways to continuously improve your influencer marketing efforts. By doing so, you’re well-equipped to realize the full benefits of influencer marketing.
The Bottom Line on Budget-maximizing Hacks for Digital Marketing Campaigns
The aforementioned hacks can help you maximize your digital marketing budget. Yet, budget management is an ongoing priority for marketers. Certain hacks can quickly become obsolete, so you need to remain diligent in your efforts to continuously manage and improve your budget.
Pursue every opportunity to produce outstanding digital marketing campaigns. Along the way, keep a close eye on your budget. Over time, you can find the right balance between digital marketing and finance, regardless of the campaign. The result: you can optimize the ROI of your digital marketing efforts.
illustration by Storyset
Jori Hamilton is an experienced writer living in the Northwestern U.S. Her areas of expertise and topics she typically covers revolve around business productivity, marketing strategies, and web design. To learn more about Jori, you can follow her on Twitter: @HamiltonJori