There’s never been a better time to start a small business. But there’s never been a harder time to get started successfully. If that seems like a set of contradictory statements, then you understand the struggle of today’s small business entrepreneurs. However, if you’re inspired and you feel passionate about what you’re good at or […]
What’s the first thing you look at when talking about a brand? It’s their logo. It’s the single most powerful element that puts your company on the table. Undeniably, the significance of a logo can never be undermined, no matter what business you are in. A logo is not just your identity but your state
What Your Logo Tells the World about Your Business Read More »
New digital marketers may sometimes find email marketing to be intimidating because of the different strategies and practices needed to succeed. However, the truth is that these strategies all boil down to marketing metrics that can be measured through email marketing statistics.The best way to know if your email campaigns are successful is through the
5 Email Marketing Metrics and KPIs Digital Marketers Should Track Read More »
Have you ever wondered why companies blog? Have you ever wondered if there is any other benefit besides having something for people to read? There is a lot to blogging. And it is so important for your business. The most important reason is that it will help your business’s SEO.
In the contemporary fast-paced and competitive business landscape, every entrepreneur tries to enhance operational efficiency and streamline the complex processes with technological innovation. But building a new software product is not a piece of cake.
Software Outsourcing vs. IT Staff Augmentation: Which Engagement Model is Better? Read More »
Skimping on certain areas of a small business can set the business up for failure. Understand what is important in running your business and what money can be saved on.
Areas That Small Businesses Should Not Skimp On During Their Infancy Read More »
Knowing how to appeal to your target audience using digital marketing solutions is essential, especially when you are working in a highly competitive industry. Understanding both SEO and PPC marketing tactics is helpful when choosing the solution that provides your business with the most value before launching your next campaign.
SEO vs. PPC – Which Provides You the Better Value? Read More »
I realized I had to explain to people more and more why my skills are relevant to solving their problems. I’m dealing with digital marketing. It is a very vast field, so the concision matters. It is most clear to me that most do not know what digital marketing is and how it has evolved into the dynamic environment that the Internet offers us.
Video tutorials are extremely popular among viewers due to the fact that they provide value to them in the form of important information on how to do something that they want. That being said some tutorials are flat out better than others, and viewers definitely appreciate it when they find a great tutorial and are more likely to watch and share it.
